5 Logo TypesĪnother key consideration is ensuring that you have a variety of logos that you can use across different platforms.įor example, the logo that you have on your website may be too big and cumbersome to be used as a watermark on videos. Wow!! Just when you thought that branding only focused on having a logo and a few key colours it is so much more. Your brand promise is closely aligned with your vision and mission.īranding is important because it helps your potential audience connect with you and get to know, like and trust you. PromiseĪ very important consideration is having a brand promise which dictates what you plan to deliver to your clients. When it comes to experience it is focused on how your clients and audience feel when they interact with your brand. Your brand elements include your brand colours, logos, tagline, accessories and images that depict the emotion of the brand. In fact, there are multiple elements to your brand including:īrand messaging involves the words that you will use when you communicate with your audience as well as the words you’ll never use. One of the key concepts that many entrepreneurs and small business owners get wrong is branding equals a logo. In case you are new to the world of branding, it is important to address why branding is needed for your small business.

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